The Tragedy of the Netroots
Sunday, October 25th, 2009As a volunteer for the Howard Dean campaign, I helped start the “Netroots” - the net-savvy people who put grassroots campaigning online, leading to Obama’s success. I’ve come to realize that, in many ways, the netroots is old wine in new bottles. It’s hard to know if it has had any greater effect, proportionately, than direct mail politics in the 1950s. A similar “revolution”, direct mail was the first way that campaigns could reach voters directly without the media filter. Both used new media to elect the same politicians, who then operate the same obsolete way.
Among those obsolescent patterns is politicians’ willful disregard of their constituents’ preferences. Every day we are urged to “tell your representative to …………….” But our pleas, if we even make them, never match a cause with a primary voter who matters to an Olivia Snowe or Max Baucus. These messages are as futile as yelling at the support tech that their web site sucks.
If you don’t feel impotent about effecting change, you don’t understand the real game in politics as well as Matt Taibbi does.
The iVote4U system is fundamentally different. Using iVote4U, you don’t care much who your politician is. Instead, you “push” your interests to him/her and make it clear that how the politician votes in Congress will affect how you will vote in the next primary. The most valuable resource in politics is a loyal constituent who votes in a primary. Like diamonds, they’re valuable because they’re scarce. Primary voters matter so much because most elections in the US are safely Democrat or Republican.
iVote4U primary voters are loyal to a cause and not a party, curating the politician’s actions for years, with a real consequences for the incumbent or challenger in the next primary election.
Called “Super Voters,” they are 3rd-party certified constituents, pledged to vote in the next primary, who are watching the politician’s actions, and will vote accordingly.
There is no greater threat or benefit to a politician’s career.





